The Problem to solve: Create an employer brand design with website and programatic ads based off research that we received from candidates with the hospital group.
The Process: Previous designs did not show warmth and research showed that the candidates felt the brand was disingenuous. With this brand I wanted to bring the visuals in much closer to allow for a more intimate connection. The visuals needs more of showing off moments in time to bring that warmth in. The client also wanted to bring more color into the brand which I achieved through the three color bar.